A report quoted a Google spokesperson as saying, “We actively investigate malicious behaviour, and when we find violations, we take action, including the removal of a developer’s ability to monetise their app with AdMob or publish on Play”.
“DO Global apps no longer offer ad inventory for purchase via Google’s AdMob network,” a report said.
The search engine giant is further extending the ban to the Internet giant’s ad products appearing on Android as well.
“Their removal from the Play Store marks one of the biggest bans, if not the biggest, Google has ever instituted against an app developer,” a report noted.
The Chinese company claims to have more than 250 million monthly active users for its apps and the reach of nearly 800 million users through its ad platform on Android.
DO Global was a subsidiary of Baidu until it was spun out earlier in 2018. Baidu retains a 34 per cent stake in the company.
46 apps from DO Global has been removed from the Play Store and the company intends to ban DO Global overall with more app removals that would follow, according to reports.